News Archives - Pivot Marketing

Social media is a powerful tool for businesses

Social media is a powerful tool for businesses because it allows them to connect with a large and engaged audience in a cost-effective and targeted way. Social Media Management is crucial to business. Some of the key benefits of using social media for businesses include:  Overall, social media is a powerful tool for businesses because […]

What is SEM & SMM?

search-engine-marketing-image

Search Engine Marketing (SEM) and Social Media Marketing (SMM) are both forms of digital marketing, but they have some key differences.  SEM is the practice of using paid advertising on search engine results pages (SERPs) to reach potential customers. This includes pay-per-click (PPC) advertising, such as Google Ads and Bing Ads, which allows businesses to […]

Using Platforms like Canva for your Designs?

pivot-design-mackay

Design is an important aspect of any business, as it helps to create a unique identity that sets a brand apart from its competitors. In the past, creating professional designs required hiring a graphic designer, but with the emergence of online design tools like Canva, anyone can create beautiful designs for their business without any […]

Why is branding important?

Branding is important to every business because it:  Overall, branding is important to every business because it helps to create a unique identity, build trust and credibility, increase customer loyalty, increase the value of a business, facilitate advertising and marketing efforts, and help to expand into new markets. A strong brand can provide a competitive […]

Marketing is a vital component of any business strategy

Pivot Marketing and Social media

Marketing is a vital component of any business strategy. It is the process of creating, delivering, and promoting products or services to customers. By spending money on marketing, businesses can:  Overall, marketing is an essential investment for any business. It helps to increase brand awareness, build and maintain customer relationships, differentiate from competitors, increase profitability, […]

“Why Social Media is a Good Tool for Businesses”

Social Media: A Powerful Tool for Businesses  In today’s digital age, social media has become an essential tool for businesses of all sizes. Whether you’re a small startup or a large corporation, social media can help you to connect with your target audience and promote your products or services. Here are just a few of […]

Marketing is a vital component of any business strategy

feature image

Marketing is a vital component of any business strategy. It is the process of creating, delivering, and promoting products or services to customers. By spending money on marketing, businesses can:  Overall, marketing is an essential investment for any business. It helps to increase brand awareness, build and maintain customer relationships, differentiate from competitors, increase profitability, […]